







Become a fully booked, well-paid coach—without selling your soul (or your weekends).
This is 6-month mastermind for thoughtful coaches who want a simple plan to get clients consistently and a business coach to help them build it
** Only accepting 1 new member for this month.
** Accepting 4 new people this month **


This is a 6-month mastermind for thoughtful coaches who want a simple plan to get clients consistently and a business coach to help them build it.

** Accepting 4 new people this month **.
Which breaks my heart because there are a LOT of amazing coaches out there, who deserve to succeed (quite frankly the world would be a better place if they DID).
But being a great coach
is not the same thing as running a great
coaching business.
But being a great coach
is not the same thing as running a great coaching business.
And unfortunately you’ve got a personal development world that's really heavy on...
...not so much how on...
But being a great coach is not the same thing as running a great coaching business.
And unfortunately you’ve got a personal development world that's really heavy on...
...not so much how on...

That problem creates an environment where it's too easy to fail.


And you’ve heard (or you already know) that coaching is one of the most lucrative & heart-centered industries alive right now.
You know you’re a great coach, but you need to take your business more seriously.
Because one more indecisive minute of dabbling might send you over the “shit or get off the pot” edge.
Maybe you heard about me from Marie Forleo or Kelly Leveque or Cathy Heller (my clients & friends)
And you want to know how we went from our 1:1 business to group coaching & passive digital products
& you’re ready to become a high-level, taken-seriously, love-my-freaking-job & gets-clients-life-changing-results kinda coach (who, yes, makes more than their 6-figure corporate salary, all while still being your kids #1 fan at every single game).
Does this sound familiar?
You feel alone… no one else in your circle is having the high-level business convos you want to be having.
You don’t know which strategy to focus on… you’re willing to put in the work, but where should you focus (webinars, referrals, paid ads)?
You’re afraid… not just to fail, but to look dumb trying.
You don’t want to give up your life… if giving up your time with family means a successful business, then it isn’t worth it (#agree).
You’re not 100% confident… in your business plan or in the sustainability of the coaching industry (it’s a legit concern).
You’re an introvert… and just the idea of putting yourself out there leaves your feeling envious and exhausted.
You gave it shot & failed (hard)… it’s way tougher to get CONSISTENT clients than anyone tells you.
You can’t explain what you do confidently… because let’s be honest, you’ve re-written that 60-second elevator pitch 97 times.
You despise the idea of selling yourself… it’s a fine line between used car sales guy & a booked coaching business.
You’re not 100% certain you can actually make enough money & charge what people claim you can.
You can’t commit to a coach… you can only justify spending money on something you KNOW will have a strong return on investment (your dad would be proud).
You’ve dabbled in lots of coaching strategies… but none feel right (do I focus on referrals, funnels, sales pages, webinars? I don’t know!)
You won’t have the actual time needed… between kids, life, and everything in between... there are not enough hours in the day to actually be successful.
You know you’re meant to be more visible… but there just never seems to be time to figure it out and get the momentum you need to see to enjoy it.
Finding consistent clients is hard… sure you’re first few were easy to get, but how do you get a steady stream of people who love you (and you love)?
You’re worried about losing money… or that you’ll put all your eggs in one strategy basket only to be unsuccessful (again) and finally have to walk away.
You have shiny object syndrome… and are spinning your wheels on every social media, funnel, copywriting, Instagram, Pinterest course out there (we listen, we don’t judge).
You can’t afford to hire a business coach… at least no the one you really want to.
You hired a business coach and got burned… quite frankly were a waste of money and only covered the basics + cheerleading.
Or maybe you feel 100% confidence in your coaching ability, but 0% confidence in your business abilities.



Kelsey didn’t just help me make money—she helped me believe it’s possible to build a business that honors both my ambition and my family. I rebranded my podcast, and now it’s ranked in the top 5% globally. I launched two signature offers (one 5x’ed in revenue between cohorts), landed over a dozen podcast interviews, and became a contributor for Babylist.
Chelsea Barbine
Coach & CEO of Core Care Cultivate

Kelsey’s grounded empathy and structured guidance helped me replace a slow, DIY coaching patchwork with a polished, high-impact business. I shifted from barely scraping by to working confidently with top-tier clients while still snuggling my kids daily. If you’re on the fence—get off it. This program changes everything.
sarah wALTON
Coach & CEO of The Abundance Academy

Jen OliveR
Founder & TedX Speaking Coach
Earlier this year, I made an $18,000 mistake—hiring someone who promised to help me grow my business and instead handed me an AI-generated LinkedIn banner. That was it. Nothing strategic, no results, just a (very expensive) lesson in who not to hire.
Then I joined Kelsey’s mastermind. And within two weeks, I had more traction, clarity, and progress than I did in six months with that other coach. Her program is smart, structured, and wildly effective. It’s easy to follow, actually delivers results, and is grounded in real expertise.
If you’re wondering whether she’s the real deal—she is. Kelsey is a tremendous coach with a killer program.

You’ve probably heard that coaching is the wild wild west of industries...
and it’s TRUE.
That’s because ANYONE can call themselves a coach… ANYONE,
even your Uncle Lou… official turkey tasting coach.
Which makes for a great low barrier to entry,
but also waters down the quality of the coaches out there.
And at the end of the day, puts you behind the eight ball of being taken seriously.
You’ve probably heard that coaching is the wild wild west of industries... and it’s TRUE.
That’s because ANYONE can call themselves a coach… ANYONE, even your Uncle Lou… official turkey tasting coach.
Which makes for a great low barrier to entry,
but also waters down the quality of the coaches out there.
And at the end of the day, puts you behind the eight ball of being taken seriously.


Listen, I love myself a good Oprah or Richard Branson quote as much as the next person, but I believe we need a little more than that to get us moving.
We need a toolbox full of actionable ways to create the life (and business) we want.
But make sure you’re shopping for that toolbox at the right store.
Because right now you can find A LOT of Coaching Programs in the professional corporate space (blue, white, and stale as an open box of oreos).
And on the flip side there are a lot of Coaching Programs in the woo-woo space (silent retreats & flowy floral dresses abound).

But where are all my “corporate background, one woo” folks?


A few things you should know…
I used to be the Advertising Director for Nintendo, Elizabeth Ardern & Go Pro, before I found my way into this wild wild west of coaching (one woo, not two;) ).
I’ve always wanted my feet in both worlds…
I’m a traditionalist & a feminist… I like to steam out my husbands shirts and have my own money.
I’m an introvert who has an opinion… I’m very passionate, but I prefer to chat in my PJ’s over coffee with 1-2 humans.
I’m a coach who loves her job & also makes a lot of money doing it… because I want to teach my daughters that, yes… you can do both.


Before working with Kelsey, I was a generalist life coach with no clear direction. Her spreadsheet-driven approach helped me master experimentation and data-driven messaging, which immediately transformed my business. This is the playbook you need to grow.
bree LUCK
Founder, Podcast Host & CEO of Awkward Sage Network

With Kelsey's support, I launched my very first offer, clarified my niche, and found the courage to finally go full-time in my coaching business. Seven paying clients, a fully built 12-week program, and nearly $20K later—I’m living a completely different life. And I credit Kelsey with giving me the tools (and belief) to build it.
Michele Maguire
Psychic Medium & Relationship Coach

I want to be transparent about one of the main things that turned my coaching business from slow, DIY, not taken seriously to >> working with some of the leading experts, fortune 500 companies, making way more than I did in my 9-5, all while still snuggling my kids every day.
It was a Mastermind
(with women I love like family now)

Speaking of genuine honesty…
I want to be transparent about one of the main things that turned my coaching business from slow, DIY, not taken seriously to >> working with some of the leading experts, fortune 500 companies, making way more than I did in my 9-5, all while still snuggling my kids every day.
It was a Mastermind
(with women I love like family now)
Was it because I spent some serious money, put some skin in the game and finally started taking myself seriously? Maybe.
Was it because I met other people who were equally, if not more, talented that took me under their wing, collaborated with me, and instantly pushed me to be better? Maybe.
Was it because I had direct 1:1 feedback from someone who could look at my ideas… my roadblocks… my dreams and say “okay, step 1, let's try this”? Maybe.
Or was it simply because I decided I was worth it, and that this business & life I wanted to create was worth going for… 100%?
And I’m here to tell you that I can get you to that place in record time, if only you’re willing to take the jump…




A high-touch coaching experience to help you become a fully booked coach with a business you love.
This is a 6-month mastermind for thoughtful coaches who want a simple plan to get clients consistently and a business coach to help them build it.
** Accepting 4 new people this month **

Kate Madigan
Coach, Consultant, & CEO of Madigan Consulting
Getting 1:1 coaching with Kelsey is like taking an elevator to the top floor (where your beautiful business lives), instead of continuing to trudge up the stairs for months or years. Kelsey was brilliant at asking the questions that got to the heart of what I was trying to figure out, and also giving specific feedback on my offers and website when I asked for it. She shared so much business advice and tools that I felt utterly prepared to start my own business. This program gave me the tools I needed to build my business, find my niche, and become a better coach.

Kate Madigan
Coach, Consultant, & CEO of Madigan Consulting

Finella Binnion
Child Psychologist & Parenting Expert
I came in looking for clarity—and walked out with that and so much more. Within the first few weeks, my confidence skyrocketed, my business got clearer than ever, and I finally felt like I was on the right path. Kelsey’s support, guidance, and sheer genius moved me forward at lightning speed. This program is easily one of the best decisions I’ve made for my business—and my life.

Kara Rubino
Holistic Health Coach & Founder
Working with Kelsey gave me the clarity (and confidence) to finally define and sell my offers—without second-guessing myself. I launched my “Blood Sugar Audit” and brought in over a dozen long-term clients—all while working extremely part-time. I made back my investment within 3 months and am now earning more than I ever have. This changed everything.

Kara Rubino
Holistic Health Coach & Founder






scripts, contracts, and systems


Here’s the thing about tech… even though you can do it, should you be doing it??? No! I want you to focus on your coaching business, not your domains. That’s why we’ve got a dedicated tech coach who's coming for a workshop just for you. P.S. She’s my business's main tech gal too, and I love her.:)















The Sellable Offer

We’ll work on…
Crafting an offer you love (that will convert) that you can put out in the world immediately
Recognizing the #1 thing you can offer people that no one else can
Have a go-to formula that you can ALWAYS turn to when you want to test or create a new offer
* BONUS: The Secret to
Introverted Selling
(Discover the secret to selling less & serving more without having to show up every single day in an extroverted way)
Copy & Webpages

We’ll work on…
* BONUS: Financial Planning for a Minimalist Business
(Learn the secrets to profit planning in a minimalist way… focused effort means less time, more income)
New Client Funnels

We’ll work on…
* BONUS: Sales Copy Formula Bank
(Learn copy tips & tricks from some of the highest converting & most enjoyable sales pages to read)
Marketing Content

We’ll work on…
* BONUS: Sales Page Template
(Don’t reinvent the wheel. Use a proven sales page template that covers the exact amount of info you need to get new clients in the door)
Testimonials
& Validation

We’ll work on…
* BONUS: Content Schedule & Plan
(Plug & play options that feel authentic & exciting (most that I have personally used before) to get as many beautiful eyeballs on your sales page as possible)
Launching &
Conversion Data

We’ll work on…
* BONUS:Launch & Pre-Launch Checklist
(Everything you need to cover in order to have the most successful launch… note: it’s not how much you do, it’s WHAT you do)

Identify the #1 thing that makes you coaching unique
(so you know exactly what to talk about & focus on to sell your offer)

Clarify your pricing & packages
(so you talk about your rates with ease)

Build a coaching system with consistent income
(increase your monthly revenue & have more consistency with your numbers)

Create confident messaging around your business
(no more fumbling through the question… “so what do you do?”)

Find your next 10 clients & build a consistent referral system
(so you don’t have to wonder where your next paycheck is coming from)

Grow your
brand online
(so you’re confident in what people see when they google you)

Identify the #1 thing that makes your coaching unique
(so you know exactly what to talk about & focus on to sell your offer)

Build a coaching system with consistent income
(increase your monthly revenue & have more consistency with your numbers)

Find your next 10 clients & build a consistent referral system
(so you don’t have to wonder where your next paycheck is coming from)

Clarify your pricing & packages
(so you talk about your rates with ease)

Create confident messaging around your business
(no more fumbling through the question… “so what do you do?”)

Grow your
brand online
(so you’re confident in what people see
when they google you)


I came in with a vague idea. Kelsey helped me carve it into two crystal-clear offers that feel deeply aligned. I’m now working with former child actors and adult daughters of public figures—people I’m truly meant to serve. Her feedback helped me launch with confidence, clarity, and zero fluff.
ALBIONA RAKIPI
PARENTING COACH & CEO PARENTING REFRAME
KIND
WORDS

She was an open book sharing all of her previous experience, fails and wins. When I mean open book, she shared all her spreadsheets, launches, email samples, etc. I also love that she shared her network bringing in successful entrepreneurs to speak on topics we were focusing on. I think the thing that helped me the most with Kelsey is our monthly calls. She was great in helping me get clear on what I really needed to focus on, and also gave honest feedback on thoughts and ideas.
KELLY BOUDREAUX
WELLNESS COACH & CEO OF FREE TO BE




A step-by-step checklist & strategic plan to bring in your first 5 clients during a 30-Day sprint (so you’re not hustling year-round).


Learn & calculate key conversion rates you should be shooting for to hit above-average sales conversions on your offer.


Join us for a live session where Kelsey will review multiple examples of different offer web pages - showing you crucial do’s & don’ts.


Finally have a pitchable speaking topic that allows you to easily get in front of your audience (and possibly even paid extra).


Learn how you can join the crew who have media credibility with “Forbes & Huffington Post” logos smattered across their site.


Go behind the scenes to see how a successful launch is executed, how much time it takes, and steps you can follow to emulate it.


Get the same spreadsheet Kelsey runs every single launch through to make sure it’s going to be as successful as possible.



WITH KELSEY MURPHY
Turning Big-Hearted Humans Into Exceptional, Professional Coaches
A program designed to fast track your way from “aspiring coach” to “professional coach” by teaching you how to become a master communicator & get your clients results.
(Free Access for The Coaches Mastermind Members)

I’m going to share my best discovery scripts, plus a system, and templates to use to get your first paying clients… because, honestly, the first few clients are the trickiest, so it helps to have a framework to work with.

In this bonus we break down the key elements of a coaching website, plus a little tool & site we use to make our life 10x’s easier with beauty, layout, and conversions. You should be able to get your site up in less than a day!

I’m sharing the exact Trello Board, that you can use & copy, to set up and organize your new clients. This has saved me hours and hours of work to have everything in one place… contracts, welcome packets, client details etc.

Testimonials are incredible validators to help other clients see how your gifts have helped other in the real world. But getting that testimonial can be tough, so we’re giving you a template to make collecting those “nice words” easy.

I’m going to share my best discovery scripts, plus a system, and templates to use to get your first paying clients… because, honestly, the first few clients are the trickiest, so it helps to have a framework to work with.

In this bonus we break down the key elements of a coaching website, plus a little tool & site we use to make our life 10x’s easier with beauty, layout, and conversions. You should be able to get your site up in less than a day!

I’m sharing the exact Trello Board, that you can use & copy, to set up and organize your new clients. This has saved me hours and hours of work to have everything in one place… contracts, welcome packets, client details etc.

Testimonials are incredible validators to help other clients see how your gifts have helped other in the real world. But getting that testimonial can be tough, so we’re giving you a template to make collecting those “nice words” easy.
**Currently accepting members
If you need to get client 1, 2 & 3 in just 30-Days check out this #weeklywin…

If you want to book your first paying workshop check out this #weeklywin…

If you want to sign your 10th paying client check out this #weeklywin…

If you want to hit 10K this month check out this #weeklywin…




(Free Access for The Coaches Mastermind Members)

Is your topic the right one for you based on your goals, skills, and personality? We’re sharing a simple guide that allows you to confirm, so you can move forward with confidence.

Every great podcaster who is making money & getting clients for their podcast has specific equipment that they love using (spoiler alert... A LOT of it is free or minimal costs). We're sharing those secrets in this bonus.

We’re giving you the entire 30 Day Plan Trello Board with prefilled weekly checklists & every step already inputted for you. P.S. If you don’t have a project management system to hold you accountable and stay on track, let me introduce you to your new free best friend Trello.
** Currently accepting members



(Free Access for The Coaches Mastermind Members)
MODULE 1: Your Virtual Summit Plan, Timeline, & Key Metrics
Value: $500
MODULE 2: Building The Perfect
Guest Lineup
Value: $500
MODULE 3: Monetizing Your Summit
Value: $500
MODULE 4: Tech & Platform Mastery
Value: $500
MODULE 5: The Marketing & Promotion Plan
Value: $500
MODULE 6: The Stand-Out Summit Experience Framework
Value: $500
MODULE 7: Post-Summit &
Repurposing Strategy
Value: $500
Summit Launch Timeline & Calendar
Value: $150
BONUS: Virtual Summit Tech Stack Guide
Value: $150
Speaker Outreach Email Scripts & Templates
Value: $150
Content Repurposing Cheat Sheet
Value: $150
Summit Profits Framework
Value: $150
ROI Tracker & Metrics Dashboard
Value: $150
Registration Page Copy Template
Value: $150
Advanced Marketing Blueprint for High Conversion
Value: $150
VIP Sales Page Template
Value: $500
Speaker Agreement Template
Value: $150
Promotional Email Sequence Templates
Value: $250
Speaker Introduction & Prep Guide
Value: $100
Summit Budget Template
Value: $150
Event Day Management Checklist
Value: $50
** Currently accepting members

If You’re:
A health, wellness, life coach looking to grow your practice
A business, executive, leadership, corporate coach looking to grow your practice
A 1:1 Consultant looking to grow your practice
Or someone who may not be a coach (or consultant) yet, but has skills they are ready to monetize in the next 3-months
Already have an “idea” of what kind of coach you want to be (even if it’s only a tiny idea)
Want to learn new coaching strategies & systems to use with clients
Want to grow (or start) your 1:1 or group coaching business
Need to feel more confident in your coaching business & marketing expertise
** Currently accepting members



YOU’RE PROTECTED WITH 100% RISK-FREE GUARANTEE
Test drive this program for the first 14-days & enjoy all the love we put into it, but if at any time within the first 2-weeks of purchasing you decide it’s not what you were hoping for, send us an email with your completed coursework & we’ll refund you 100%, zero questions asked.

Before Kelsey’s program, I was undercharging and unsure how to structure my offer. After working together, I gained the clarity and confidence to sell out half my retreat rooms in the first week. And I’m about to pilot my group coaching program with way more intention than I could have on my own.
Karley Snell
Retreat Leader, Coach, & CEO of A Bri
lliant Life

After working with Kelsey, I launched a brand-new website, raised my rates, and started working with clients I once thought were “out of my league.” I’m about to submit my book proposal—and I’m psyched. Kelsey is the business bestie you didn’t know you needed: smart, bold, and full of heart.
Sandy Cohen
Award Winning Writer, Coach & Health Educator

I’m an introvert who never thought she’d run a summit. But with Kelsey’s coaching, I hosted one I’m deeply proud of—and now others are asking me to co-create with them. I gained clarity, momentum, and the confidence to show up as me. If you’re looking for a coach who sees your potential and helps you rise, Kelsey is it.
Chantay Sanders
Coach & CEO of Creative Living Strategies

Working with Kelsey feels like working with a trusted friend who truly gets you—and also happens to be a brilliant strategist. She doesn’t just teach you what worked for her. She helps you apply it in a way that actually moves your business forward. Kelsey has made me a better coach, a more confident entrepreneur, and someone who’s finally seeing traction from all the ideas I used to just sit on.
Anne Watson
Coach & Founder of Canvas Rebel

Kelsey helped me niche, clarify my first offer, and move past years of overthinking. I’ve saved thousands by not jumping between programs—and I’m finally building something that feels aligned. She’s smart, intuitive, and will lovingly bulldoze your brain blocks with you. Honestly, she's the coach other coaches should be learning from.
Dona Monroe
Brand Strategy Expert & Coach

...to finally step into my role as the Human Design expert, which I was so afraid to do. Finally taking that step changed everything for me. Her recognition in my strengths and coaching around finding my specialty/niche changed my entire path for the better! Also - Kelsey was a MASTER at copy. I felt so much more confident in what I was writing on my website or sales page when I had her to lean on for guidance. She not only helped me come up with copy, but also empowered me to find the right words on my own.
Adriana KEEFE
Human Design Expert & Speaker

I came in with a vague idea. Kelsey helped me carve it into two crystal-clear offers that feel deeply aligned. I’m now working with former child actors and adult daughters of public figures—people I’m truly meant to serve. Her feedback helped me launch with confidence, clarity, and zero fluff.
Jen Howell
Relationship Coach For Celebrities
& High Profile Families

No, BUT you do want to have an idea of what your expertise is, or at least feel confident that you already have some sort expertise & skill (even if you need my help in clarifying exactly what that is). We start our mastermind by defining what kind of coach we want to be, what results we want to get people, and then create a plan to test that out. This would be a great time to use me for live coaching to help you clarify that.
I do a deep dive bonus where I share how I went from 1:1 and workshops to online courses (which includes sharing my opt-ins & email list strategies). If you already have an email list or are going to grow one quickly, then these strategies will prove helpful immediately. However, if you have no email list, then the best benefit you may get from this mastermind is learning how to message your speciality & grow you 1:1 or group coaching practice for more monthly income (which I believe is a great way to start as a coach so you can gather information from you target audience).
When I first started my coaching practice I focused on getting people results, testimonials, and then sharing that in places my ideal clients were hanging out just WAITING for someone like me to come around. Then I created a system to do this with ease & pitch with ease. I will teach you how to do all of that, so that you can focus on what you do best… coaching your heart out with clients.
I will teach you the foundations of my personal coaching method, yes. That includes how I determined what my specialities were, how I structured my coaching calls, how I explained to people “what I did”, how I clarified the people I could help (and the people I could NOT) & how I went from pro-bono work to paid work.
Our Mastermind is hand-picked, and we bring in about 2-3 new people a month if they’re the right fit. So if accepted, you can join us immediately for our weekly calls (we do 3 a month on Thursdays at 10:30 am PT / 1:30 pm ET).
NEVER LET WAITING BECOME A HABIT

With Kelsey’s guidance, we launched our self-service platform—a game-changing move that’s expanded our reach and streamlined product education and lead generation. She’s not just a coach—she’s a strategist, sounding board, and hype woman all in one. Kelsey sharpens your thinking and helps you bring bold ideas to life with clarity and confidence.
Jacqueline Potter
Co-Founder of Collectively
& Sales Expert

There’s a reason people pay Kelsey. She helps you reframe your goals, then actually builds something around that new vision—something that aligns with who you are and where you're going. That’s one of the biggest things I’ve learned from her: it’s not about hustling to check boxes. It’s about creating systems and strategies that feel good and work long term. Kelsey helps you do both.
Laura Conley
Health Coach & CEO of YMM
For Support Issues or Questions, Please Email Us at support@kelseymurphy.com
KelseyMurphy.com - All Rights Reserved - Privacy Policy